By: Jillian Weinberger
Culture
11/17/06
In an effort to raise money for breast cancer research, companies like KitchenAid, Oreck, and Lean Cuisine have each started a line of "pink ribbon products." Yet, the marketing scheme behind slogans like "Cook for the Cure" reinforces all-too-familiar messages concerning domesticity for white, middle-class women, privatizing the issue of breast cancer and ignoring the demographic most often killed by breast cancer: poor, African-American women. |